Many of us have goals and dreams. We may even know our purpose in life or have a side project or business idea that we are passionate about. Instead of letting this go by the wayside or telling yourself that now isn’t the time, find ways to bring these ideas to life. Be bold and use the combination of your skills, talents, passions, and values to redesign your career. Bestselling author and current talk show host Elaine Welteroth talks about this in her new masterclass. Several other young professionals have emphasized similar thoughts. Instead of going to work unfulfilled, use the steps below to redesign your career.
Step 1: Make note of your skills, passions, and talents. The first part of redesigning your career is to make note of things you are good at and pinpoint things that bring you joy. If you aren’t sure, ask your closest friends what they think your strengths are. Are there things that other people struggle with, but you do with ease? Is there something you are highly educated in or have tons of experience with that has made you an expert of sorts? Is there a certain topic that people often ask for your advice on? Maybe it’s politics or finance or being a mother or starting a non-traditional career or opening a business. Take some time to write down your skills, passions, and talents. You will use this information to redesign your career.
Step 2: Create a vision of what you’d like your career to look like. Once you have your list of skills, passions, and talents, use it to gather ideas and create a vision of what you’d like your career to be. Think of creative ways you could use your skills in your current job. Are there talents that you can monetize? Do you want to create a business centered around your passion? If you’re not sure, get some ideas from others. Find celebrities, entrepreneurs, politicians, or colleagues you want to model your career after. Pinpoint aspects of your job, or their job, that you find fascinating. Dream about what your ideal career would look like. What do you want to spend your time doing every day? Create a vision of what you want.
Step 3: Make time in your schedule to work on this vision. Once you have a list of the things you are good at and take the time to visualize what you want your career to look like, the next step is to start working on it. Begin by figuring out how to go from where you are now to where you’d like to be. Is there something else you need to learn about your craft that you don’t yet know? Read a book, listen to a podcast, or take an online course to increase your knowledge.
Perhaps you know a lot about the kind of career you want but you don’t know marketing? You can write the best book or develop the most amazing product in the world but if no one knows it exists then what good is that? Learn how to market yourself. Get better at social media. Write pitches to programs, jobs, and companies who can help you gain experience. Take an entry level job to learn the ropes. Shadow people to get more insight on the industry you want to enter. My point? Now is your time to grind it out. Invest time learning more about the things you don’t know.
Step 4: Incorporate these elements into your day job to gain experience. Once you have a vision for your career and have learned more about your craft and how to market yourself, find ways to use these skills to gain experience. Leverage your expertise at your current job (or get a new one) to get even better. I know you may want to branch out on your own. Perhaps you are tired of the bureaucracy at your current job or maybe you’re just bored? Resist the urge to move too quickly. This may be a prime opportunity for you to test out your ideas before you make the big plunge to start a business.
If you love photography, volunteer to take some company photos at the next outing. If you like website design, offer to upgrade the current website or assist your colleagues in getting websites of their own. If you like physical fitness, start a fitness challenge at your job or offer free workout courses. My point? Find a creative way to test out your ideas in the safe environment of an employed job. You may discover that you don’t know something as well as you thought. Perhaps you have a weakness you didn’t realize before. Now is the chance to hone crafts, further develop skills, and test out ideas. You get to make mistakes and learn what works or doesn’t work while still having a paycheck come in each month. Take advantage of this safety net.
Step 5: Discover ways to monetize your skills and passions. With the previous stage you basically started a hobby and found better, more efficient ways to carry out that hobby. Once you get good, gain the necessary experience, and figure out what ideas work and don’t work, your next step is to turn this hobby into a legitimate side hustle. How? By finding ways to monetize it. Once you’re good at something or gain invaluable experience others don’t have, you should figure out how to monetize it. Even the most altruistic person has to find a way to make a living.
If you feel bad about charging money for services, ask yourself if you’d rather spend 40+ hours per week at a job you find less than fulfilling or if you’d rather spend that time doing something you love. You have to make a living somehow. You might as well do something you love. But don’t worry, you don’t have to be an entrepreneur. Owning a business isn’t everyone’s dream and it’s perfectly fine if it isn’t yours. Either you will monetize your hobby yourself by turning it into a side hustle or you will work at a company who does that for you. My point? You need to make a living so it would be great if you found a way to make a living doing the thing you enjoy.
Step 6: Turn your side hustle into a business – and make it your career. This may seem like a no-brainer, but believe it or not, many people never make it to this step. It can be terrifying to leave the safety net of an employed job to venture out on your own. It can also be quite daunting to ask for a promotion at work or leave your current job for a better, more fulfilling job at a new company. Trust me, I get it. But there are certain times in life that we have to be brave and take a chance. Apply for your dream job. If you get it, great! If you don’t, ask for feedback to learn how you can be an even better candidate next time. Find ways to excel at your job and move up in the company until you are doing what you love.
If your goal is to own your business realize that going from side hustle to full-time entrepreneur will require a unique set of skills. Do you have the correct business structure? Do you keep good records? Do you need to hire help? Are you ready to manage others? Do you have the financial stability needed to stay in business as you are getting things off the ground? Discover what you need and work on those things. Make sure you have a financial cushion for unexpected costs and events. When you have your foundation in place, take the plunge. Redesigning your life is about having enough confidence in your ability to succeed and a large enough desire to pursue your passions that you overcome the doubt and fear that inevitably exists and decide to go for it. You can do it.
4 Things to do before you start a business
1. Clearly define your “why.” Contrary to what you may have heard from others or witnessed on social media, entrepreneurship is a lot of work. To start a business and be your own boss requires a specific set of skills that you may not have developed before. Many business owners spend countless hours thinking of ideas, putting systems in place, and developing their product or service without compensation. It can be task that has lots of delayed gratification before you start to see the fruits of your labor. I say all of this not to discourage you from starting a business but to emphasize the importance of knowing why you want to do it. If the sole reason you want to start a business is have the ability to quit your day job or not have to answer to a boss then you may want to think twice. Make sure you know exactly why you want to start your business. Knowing your why will help you push through the less glamorous parts of entrepreneurship and help you develop the resilience needed to push through the tough times.
2. Clarify what your business does. Knowing why you want to start a business is helpful, but if you ever want your business to be profitable you must also articulate what your business does. Customers like clarity. Do you sell certain products? If so, make it crystal clear what those products are and why they would be helpful. Does your business provide a service? If so, make it clear what that service is and who it is for. If you are too vague about what your business does people can get confused which can make them hesitant to trust you or buy from you. Clarify your business’s purpose and make that very apparent to your potential customers or clients.
3. Differentiate your business from others. Unless you are inventing something completely new, chances are there is another business or website that does something similar to what you do. Just because you don’t personally know of these businesses, does not mean they don’t exist. Get your google on. Search and do research. Make of list. Figure out what these businesses do well that you’d like to emulate. Pinpoint what you want to do differently that could make you standout. Do you want to cater to a certain market? Will you offer more affordable services? Do you have additional products or better products for customers to choose from? Do you have skills in a certain area that you can leverage in a new way to increase appeal? Make it clear to your potential customers why they should choose to do business with you over someone else.
4. Identify your target audience & market to them. Figure out your target audience. What type of people would most benefit from your service or product? Is it for adults or kids? For educated young professionals or middle-class Americans? Many people try to appeal to everyone and end up being attractive to no one. Describe your ideal customer. Write down 20 characteristics about the kind of person who would buy your product or most benefit from it. Once you know what kind of customer you are looking for, market to them. Figure out where they go, what websites they frequent, and what social media platforms they use. Market to them there. You can have the best product in the world, but if no one knows you exist it won’t matter. Part of being a success entrepreneur is learning how to sell yourself and market yourself to your ideal customer.